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How to Get Retweets & Increase Followers

August 19, 2011 Twitter 1 Comment

A tweet is like a tree falling in a forest; if no one hears it, it doesn’t really make a sound.  Successful marketing via Twitter depends on how far and wide you can spread the noise about your business, product, or particular niche offering. Here are a few tips on how to get retweets and increase followers:

If you aren’t fascinated by it, don’t tweet it: Your contribution to the Twitterverse should be fresh, engaging, and unique to your company’s brand and niche point of view. Set yourself apart with insider info, useful observations, and truly cool stuff.

One good retweet deserves another: You’re following interesting people: experts in your field, innovative researchers, and colleagues from past projects. If they share information that would be interesting for your followers, pass it along, giving credit where credit is due: RT@InnovativeSquid: new info on artificial reefs is crazy! reef.com/new You’ll show up on InnovativeSquid’s radar as an engaged follower, making it more likely that she’ll jump on board your bandwagon and pay more attention to the fascinating stuff you share.

Ask and ye shall receive: Use nine of your precious 140 characters on the magic word: please RT. Used judiciously, this polite request indicates that you really think this information needs to get out into the world – and your name along with it.

Build a base of followers, one follower at a time: You might be baffled as to why that kindergarten teacher from Oslo is following your polymer research firm, but be sure to welcome him to the fold. Set aside five minutes every morning or afternoon to thank all new followers via tweet: Thanks to @OsloTeacher for following. Your kids are our next scientists!  You’ll show up in your followers’ feeds, which puts your name out to all of their friends. And of course, follow OsloTeacher – if only to figure out why the heck he’s following you.

Interact, don’t preach: Got time to do some comp design work? Ask your followers to nominate and vote on who among them has the worst logo. The winner gets a little of your time and talent, and you’ve shown a little more of your personality and engaged them as individuals – not a faceless mob.

Implementing these strategies might mean you’ll soon be the expert on how to get retweets and increase followers – or you could please RT what you see here!

 

For information on our social media marketing services, send us a quick request!

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Twitter Apps Increase Tweet Potential

July 7, 2011 Twitter 0 Comments

Twitter is a useful tool for marketing. With apps you can boost your “Tweet Potential”. Tweet Potential is a term we came up with to describe how much potential your tweets have to make an impact, get re-tweets and grow your following.  Check out these cool Twitter apps to improve your Tweet Potential!

HootSuite Pro

If you haven’t checked out HootSuite, drop what you’re doing and go sign up! It will make your life much easier and help keep things organized. HootSuite is a social media dashboard that where you can schedule and publish to multiple social networks including Facebook, Twitter, LinkedIn, Foursquare, Ping.fm, MySpace, Mixi and WordPress. You have the ability to monitor conversations, manage RSS feeds, and track your social reach. HootSuite has a free version that is excellent for social networkers. Hootsuite Pro offers some major incentives for a very low fee of $5.99 per month. Unlimited social profiles & RSS feeds, enhanced social analytics, ability to add a team member, integration of Google Analytics, Facebook Insights, opt out of seeing promoted tweets, receive influence scores and URL parameters. Whew! For anyone active in social marketing, this is a must-have. It’s ease of use is also a contributing factor to making our list of “apps worth using”.

Social Base

Social Base is a new product available from oneforty.com. The cool thing about Social Base is it combines several social marketing tasks, provides you with the tools and gives you a checklist to mark them off as you go. You also get a 30 day free trial to check it out and see if you like it too!

Actionly

Actionly is a social media listening platform that allows you to monitor keywords, your brand, competitors, products and industry terms across multiple networks.

Cool features: Actively will automatically tag a comment or tweet with a positive, negative or neutral rating, allowing you to take action as necessary.

Finding influencers is an easy task with Actionly since they are located and placed under the influencer tab for you. You’re able to look at their past tweets to verify their “influencer status” and then interact with them straight from Actionly.

Reports can be scheduled to be sent to your boss, yourself or your client and are sent out by 9am EST.

Raven Tools

Raven Tools is not just social marketing software, it encompasses many different areas of internet marketing but for purposes of this post I’m going to focus strictly on the social tools. Raven pulls info from all of your social profiles and keeps them under the social tab. The different sub-sections and various things each one does is amazing. Below are a few of the major details about each section. Personas – Like many others, you may use different social networks for both business and personal functions. I personally have several different Facebook accounts, a couple Twitter accounts and a couple youtube channels. Keeping up with them all is tricky and I often forget to update some of them. With Personas, you place all of your profiles in one place. It stores characteristics, account details and easy access to all of your social profiles. Facebook – Analytic details including likes, comments, fan posts, page views and traffic to your website.

Twitter – Analytic details including tweets, connections, mentions, friends, reach and traffic to your website.

Youtube – Analytic details including views, subscribers and traffic to your website. You can also view the different videos you have on your channel, monitor them and check the activity of each video.

Monitor – Monitor blogs, microblogs, videos, comments, bookmarks, images, events, news, audio and Q&A for specific keywords.

KnowEm – Allows you to register your brand or username with multiple social networks.

Forum Search – Enter in a keyword and OMGILI (oh my god I love it) searches communities, discussion threads and message boards to find your keyword and give you the results by date, title and excerpt. It does not tell you where the information was posted however and can take you anywhere from linkedin.com to webhostingtalk.com. This is a  great tool when looking for ideas for blog articles.

 

For more information on our social media marketing services, check out our website!

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